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CA Group Announces New Brand Positioning – Reflecting Company Evolution

CA Group has recently announced a new brand positioning strategy, unveiling a new visual identity, signifying a new era for the northeast-based building envelope manufacturer and construction company.

CA Group

Introducing a new group logo and division logos (CA Building Products, CA Roofing Services, CA Specialist Cladding Systems and CA Refurbishment Projects, the new identity presents a modern and bold new look for the company, which since its inception over 37years ago has largely been recognised by its former logo depicting a roof profile.

The striking, modern icon incorporates three visual cues; a solid, geometric shape (a construction and building reference), three northeast-facing arrows (reflecting the company’s advancing technical focus), and the abstract letters ‘C’ and ‘A’ stacked together (retaining the company’s name, derived from its founders).

The move follows a succession of developments; In the past year, CA Group has broadened its strategic alliances with leading building products manufacturers and property developers, while strengthening long-established supply chain partnerships with companies such as Tata Steel, Knauf and Brett Martin. Production output capacity has multiplied with new state-of-the-art machinery, the company’s product and install range has been extended to include a range of new wall finishes, and a broader colour spectrum of metal cladding options has been introduced for aesthetic flexibility.

Stuart Brown, Development Director, commented, “Although we’re operating in a more challenging environment at present, we’ve maintained our continuous improvement programme across the business, with particular emphasis on our product and service range. Our own-branded Twin-Therm® Built-Up Roof and Wall system has secured FM Approval, and enhancing our build-adaptability has broadened market appeal for our building envelope systems, and increased occupier interest for our clients.

More and more our technical and support services are proving to be a valuable resource for architects, contractors and developers, as we work closely aiding with specification development, and technical guidance, particularly on challenges like temperature control, finding ways to reduce the carbon footprint and operating efficiency gains.

We’re seeing a wider range of product application and new schemes, such as special factory environments, distilleries and Energy For Waste centres, along with some impressive multiroom, educational and residential builds. There’s continued demand for high-spec warehousing and logistic operational centres, stimulated by e-commerce growth, and we’re exploring the use of Twin-Therm® in Europe and America.

Over the years we’ve accumulated an impressive track record of industry firsts, a vast project portfolio, and have firmly established own-brand building products. Much of our success is underpinned by technical innovation with our focus on advancing product and build application – something that has earned us a strong reputation in the marketplace and which we continue to develop.

Our new identity reflects both the evolution of the company as well as our vision for the future, while acknowledging our history. It better connects our company strengths, our company brand and will position CA Group for our next era.”

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